ONE MILLION GROUP
To be like a Tony Stark
in the cryptocurrency world
THE NEED
OneMillion is a team that has created a trading ecosystem using blockchain technology and cryptocurrencies. As part of its mission, OneMillion popularizes the use of digital currencies in everyday life.
The innovative platform required unusual, unique and even experimental approaches to brand promotion. In order to stand out in the technologically advanced market, they needed something that would be identical to their motto: to be like Tony Stark in the world of cryptocurrencies.
GOALS
Futuristic ideas for tomorrow's curriencies
Our main goal was to create a digital product that will be the base and metaphor for the entire OneMillion ecosystem. In an unusual, overgrown form, of course.
"Every user who browses the website is impressed by its effectiveness. On the other hand, the information subpages are clear and legible. Thanks to this website, we can conduct large-scale marketing as we know that it attracts attention to the project."
Krzysztof Perek, CEO at One Million Group
DISCOVERY
As part of the search for the most interesting solution, we have created several OneMillion platform concepts. One of them was a huge cosmic ring referring to the shape of the mark in the brand's logo. Inside the ring, there are characteristic districts with dedicated buildings symbolizing individual operating blocks of the ecosystem. From each district comes energy concentrated in the center of the ring, where the currency that drives the entire ecosystem - MONx - is located.
We started the work with Sprint Zero - in which we checked the limitations and technical possibilities of building a complex 3d model and embedding it in the browser.
PHASES
As part of the work, we have prepared 2 versions of the ring. In the first phase, the ring was simplified enough to be embedded and easily interact - look into the city, control the ring, etc. Based on the collected feedback, we were able to start expanding the Ring, but also the approach. They want to create a more effective and graphically advanced model, so we decided to use video, not a physical 3D model. This change resulted in the addition of many details to the model, additional animations and effects. Results below
WEBSITE
Ring itself was prepared with a sales landing page in mind. However, the brand needed a more extensive website that could be a rich source of information for users of the ecosystem.
E-COMMERCE
Further cooperation resulted in the redesign and support of the trading platform. One Million Shop allowed users to sell and buy products and services using cryptocurrencies.
BRANDING
In the next stages, the brand needed to unify and formalize its visual identity. As part of the project, we lifted the OneMillion logo, created a brand book and made a series of promotional and marketing materials.
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