HAUSTER
In the mission of
maintining vitality and strenght
THE NEED
Hauster debuted on the fmcg market in 2014. The brand's mission is to provide natural and effective pharmaceutical solutions that help maintain health, strength and vitality. Their goal is to care for the satisfaction, trust and better comfort of their customers' lives.
The products created by Hauster respond to the needs of the daily diet and the demand for essential nutritional values. Thanks to carefully selected raw materials and modern technological processes, Hauster creates preparations that are highly appreciated. However, the lack of a unified visual communication of the brand and the lack of an online store stood in the way of scaling the business and entering new markets.
GOALS
Cooperation with the Hauster brand began inconspicuously, from designing an advertising catalog for the flagship Renostav product. Efficient implementation and a positive effect quickly led to the creation of a strategy for the development of brands of products included in the Hauster portfolio. They mainly included:
Hauster rebranding
branding of individual products
creative support
design and implementation of an online store
Branding support
Promotional materials for printing, i.e. labels, brochures, folders, packaging
Logo design & brand books
Products branding
Promo animations
products 3D/CGI
PRODUCTS
The series of main products includes: Renostav®, Renostav Active®, Homocyne, Sellesto®, Nervena®, Viscort and Magnesium B6. To emphasize the individual character of each, we have created a logotype and a Key Visual, referring to the use of a given supplement.
E-COMMERCE
At the beginning of 2020, cooperation with the Hauster brand resulted in the creation of the Hauster® Store in a completely new version. The main goals of the redesign were to improve the usability of the website, in particular to increase the transparency of the interface, thanks to which we improved the readability of the presented content and simplified the purchasing process.
The minimalist design focused on the presentation of products, as well as the common e-commerce design patterns used, allow the user to easily find themselves in the store. An important goal was also to speed up the operation of the store - in particular on mobile devices.
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