"Seedia is not just a manufacturer of smart benches." These words of the brand's founders guided us throughout the entire project and defined the main goal: to make recipients aware that Seedia builds comprehensive solutions for modern cities and companies. Providing pro-ecological products is only one of the means to achieve this goal.
The new website had to show, first of all, the problems of today's cities, and at the same time tell how Seedia's products and services will contribute to solving them as a whole.
At the beginning of our work, we tried to list the cities' problems and define groups of solutions. We quickly came to the conclusion that the problems should be divided into two target groups: solutions dedicated to cities (B2G) and business (B2B). The construction of the website architecture was subordinated to this division. Additionally, we decided to clearly separate these solutions using colors. City solutions are displayed in light sections, and business solutions are designed in dark graphite colors.
3D graphic design / CGI
When designing the interface, we assumed that we wanted to show the end user that Seedia contributes to building ecological and comfortable public spaces. Therefore, we decided to rely on 3D renderings of cities and the brand's products themselves. We wanted to show through design that together we build new, better spaces. As part of the project, several dedicated 3D visualizations of cities and parts of cities with Seedia products were created.
We have designed a set of dedicated icons to present the features and specifications of Seedia products. You can see on the product pages how they look in combination with technical data.
The website design process in our studio involves designing parallel views at different resolutions. We try to build proposals for desktop and mobile simultaneously so that we do not miss any shortcomings that could be problematic in implementation. It was no different in the case of the Seedia project, where designs for the smallest supported devices - mobile phones - were created for each view.
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