BROWARY PERŁA

Perła brings to her friends

THE NEED

Perła is one of the largest regional alcoholic drink producers in Poland. Product range has over a dozen brands exporting to Europe, the United States, Australia, Russia, as well as Chile, Paraguay, Ghana, Cameroon and Zambia.

Perła has extensive marketing and reaches clients through many channels, including ATL, BTL, direct advertising, sponsorship, through the organization of events, also has its own bars and apartments. In connection with the enormity of work related to the promotion and support of current campaigns, Perła came with the initiative of subcontracting some of the graphic and creative works to us.

DISCOVERY

The most important goal of the project is efficient and flexible creative support in the field of graphic designs and animations for current promotional Perła Browary Lubelskie campaigns.

Project included

Sponsorships animations

Promotional videos

Print materials

Social Media graphics

MOTION DESIGN

As part of cyclical campaigns, we've made over 50 short advertising animations used on public transport bus screens, in stationary stores and outdoor screens. For the production of animations, we used materials provided by the client and those created in our internal photo studio. Post-production was made using Adobe Photoshop and After Effects.

MANNGO WITH PASSION FRUIT

For the launch of “Perła Mango with Passion Fruit,” we created an animation promoting the new beer variant. Its purpose was to highlight the refreshing combination of juicy mango and the subtle tartness of passion fruit. The creative concept responded to the growing interest in exotic-inspired flavors and lower-alcohol beers.

LIME WITH MINT

Our task in this project was to prepare an animation for a new product in Perła's offer—non-alcoholic lime and mint beer. We also used background scenes generated in Midjourney to speed up the process and take advantage of modern solutions.

UNPASTEURIZED

Perła Niepasteryzowana is a classic beer from Browar. It is a beer full of character and spirit of the region. It combines tradition and modern brewing techniques. Our task was to prepare an animation promoting this classic beer. As part of the project, we opted for a retro style and scene transitions in the style of spilling ink, which perfectly matched the style.

CHRISTMAS ANIMATION

As every year, Perła remembers its customers, and as part of the holiday season, we undertook to create an animation with Christmas greetings. The project was executed in a calm and elegant tone. This animation is the perfect way to convey the Christmas spirit and send your best wishes to your customers.

WINTER ANIMATION

Winter animation is a great time to showcase the most popular beers currently available from Perła. As part of this project, we have prepared an animation showing the current range of beers, both bottled and canned. The animation features snowflakes and winter weather.

180 YEARS OF BREWING

180 years of brewing is a long history. To mark the occasion, Perła decided to create a lottery campaign with a huge cash prize and lots of beer to be won. The animation has a vintage feel with various visual effects reminiscent of older recordings. We took care of every detail to show the prizes hidden under the cap and the atmosphere of the lottery campaign.

LOTTERY PERŁA

Perła has been a continuous sponsor of the Platinum Motor Lublin club since 2017. Winning the Polish Championship is a great opportunity to organize a "check under the cap to see if you've won" raffle. Prizes included Perła beers, glasses with the team's image, and club T-shirts.

+50 animations

GRAPHIC SUPPORT

Creative support of Perła promotional materials are a wide spectrum of gadgets, posters, leaflets, calendars. Each of the projects is carried out in cooperation with the Perła marketing team, it is based on the current strategy of the campaign, but still as part of the visual identity of the brand.