ALICE AI

Automatic operator
for control rooms

THE NEED

Alice is a software suite aimed at easing Monitoring Center operations by using AI. Alice is a universal platform for monitoring station management. Based on a range of functionalities, it encompasses AI, automation and Big Data, which minimize the involvement of the operator and move towards replacing the work of employees with software.

The main goal was to design a completely new site for the Alice software based on the color scheme that had been used in Alice's previous promotional materials. An additional task was to create key visuals for the brand, a flyer promoting the product and a graphic design for the stand.

DISCOVERY

We began our work with a study based on existing Alice materials. After the analysis, we decided that the Alice product needed a stronger stylistic touch that would be associated with artificial intelligence. We decided to make the brand image more attractive by creating a specific character. We selected a modern font, limited the group of colors to be used in materials, and added futuristic circles to emphasize AI.

Project included

Branding research

Website concepts

Key visuals

Icon and illustration sets

Print materials

Graphic design for the stand

WEBSITE CONCEPTS

The main goal of the website was to show the functionality of Alice, present basic information about the integration and platforms, present the automation and amazing qualities of the application. The design of the site is adapted under the existing illustrations, kept in a flat style with pastel colors.

ICONS

Along with building the website and flyer design, our task was also to develop a consistent set of icons for Alice's functions and applications, among other things. The icons are flat style, in a single color to match the product's previous materials.

KEY VISUAL

We prepared a set of three key visuals for the flyer and graphic design for the stand. Their shape refers to the signet of the logo. The idea was that in each of the rhombuses a fragment of the main object in the photo would stick out, while one half was always blurred in the form of semi-transparent squares forming a pixel/mosaic. The whole design is in the brand's color tones. To further emphasize the uniqueness of the key visuals we generated unique images using artificial intelligence, including the main character Alice.