AIBOX
Precise video analysis
without replacing hardware
THE NEED
The AI Box is an intelligent extension for any camera system, featuring deep learning and video analytics. It allows for the application of AI-based analytics onto an existing camera stream for analytic analysis. It offers support in the reduction of false positives or false detections.
By introducing the new, significantly improved version 2.0, we wanted to introduce a completely new, refreshed image that will stand out on the security market. We needed to create something fresh, but at the same time coherent enough to make it clear that it is a GANZ security product. We planned to use the new product identification to create a new website, animations and many promotional materials.
DISCOVERY
In the beginning, we did research based on existing AIBOX materials for version 1.0, we also checked the identification of competitive products. After analysis, we concluded that we must avoid the ubiquitous robot motifs and blue colors to create a unique character. We decided on green shades as the main accent, surrounded by futuristic shapes.
Project included
Visual research
Website concepts
Promo video
3D model of the product
Advertising materials for printing
Icon and illustration sets
User interface design
Website implementation
AIBOX 3D MODEL
The starting point was to model the new AIBOX and prepare it for use in the next stages of the project. Based only on the device and technical diagrams, we reproduced the product in the form of a digital 3D model. After texturing, the model was ready to be animated for a promotional video and website.
PROMO VIDEO ANIMATION
The most difficult part of video production turned out to be selecting the right music and matching the shots to the background sound beat. Additionally, for the needs of the film, we modeled and animated scenes showing the AIBOX processor.
WEBSITE
In the first version, the website design assumed the use of embedding a 3D model on the home page using the Spline application. The result was good, but in the end we decided to use fragments of the promotional film as the main motif, and we intend to move the 3D model to the subpages regarding technical specifications. The entire website is decorated in dark colors mixed with white sections. For the needs of the website, we have designed a dedicated form thanks to which the user can submit his video for AI analysis and check the capabilities of AIBOX.
PRINT ADS
For the needs of conferences and sales meetings, we have prepared an AIBOX advertising folder and advertising banners for use on the Internet.
ILLUSTRATIONS
Illustrations presenting how AIBOX can be implemented into security systems and AIBOX technical images were also redesigned to unify new product identity.
ICONS
As part of the project, we designed over 50 dedicated icons - mainly to present the device's functions and AI capabilities.
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